Social Media Is Worth the Investment, Say Indian CIOs

Last week, Gartner claimed that half of enterprises are wasting money on social media. But Indian CIOs who are bullish on the social media space vehemently defend their digital marketing spends by claiming that it does indeed link back to measurable business outcomes.









via PCWorld Latest Technology News http://feeds.pcworld.com/click.phdo?i=89247c62b9765c07465f08692d3afa08